Creativity has the power to connect people across cultures, communities and continents.
As part of Super Group Cares, The Art of the Game invited artists from around the world to design a custom basketball inspired by their culture, identity and creative vision.
Being All in means celebrating what makes each of us unique while creating opportunities to connect through shared experiences. This competition brought together creativity and sport across our 17 global offices, showcasing the diverse perspectives, stories and talent that unite our global community.
Our winners have now been selected, with their designs becoming part of Super Group’s growing global legacy.
THE CREATIVE CHALLENGE
Artists were invited to create a custom basketball design that celebrated their culture, city, identity or unique artistic voice while capturing the spirit of Super Group through movement, creativity and global connection.
THE LEGACY
The winning designs will:
- Be displayed across our 17 global offices
- Feature across Super Group’s digital and social channels
- Be showcased at our London awards ceremony
- Be considered for future merchandise and brand campaigns
More than a competition, The Art of the Game is part of our Super Group Cares commitment to being All in for our people, our communities and the ideas that bring us together.
It celebrates creativity as a force for connection, leaving a lasting legacy that will inspire colleagues, partners and communities around the world.