Partnerships
We’re partnered with some of the biggest brands in the world. Why? Because winning together is what gives us that Superclass feeling. So, come and meet who we’re sponsoring.
Arsenal
Betway became Global Betting Partner of Arsenal in 2023. The Gunners play home games at the Emirates Stadium and have a successful history, winning numerous titles and boasting a strong fanbase worldwide.
Manchester City
Betway became the Official Betting Partner of one of the most successful football clubs, Manchester City in 2024. To launch the partnership, Super Group and City Football Group rang the NYSE Opening Bell.
Chelsea FC
In September 2024, Chelsea FC joins Betway’s enviable portfolio of top clubs across Europe’s biggest football leagues, furthering the brand’s English Premier League portfolio of clubs.
Formula 1
Betway became the first ever Official Betting Operator of Formula 1 in 2026. The 2026 season marks one of the most anticipated and unpredictable starts to a Formula 1 campaign in its 76-year history.
Atlassian Williams F1 Team
Betway and Jackpot City brands partnered with Atlassian Williams F1 Team in 2025. For almost 50 years, Williams has been one of the most successful teams in the FIA Formula 1 World Championship.
Betway Premiership
Betway is the title sponsor of the Premier Soccer League in South Africa, known as the Betway Premiership. The league includes iconic clubs in South Africa such as Mamelodi Sundowns, Kaizer Chiefs and Orlando Pirates.
Brighton & Hove Albion
Since 2019, Betway has been the Official Global Betting Partner of Brighton & Hove Albion. The club returned to the top-flight of English Football in 2017 and regularly finish in the top half of the table.
AFC Bournemouth
Betway is the Official Betting Partner of Premier League club, AFC Bournemouth. The Cherries have experienced a rise through the divisions, culminating with promotion to the Premier League for the first time in 2015.
Fulham FC
Betway became the Official Partner of Fulham FC in August 2025. The 2025/26 season sees The Cottagers enter their fourth consecutive season in the Premier League since promotion in 2022.
Sunderland AFC
In August 2025, Betway became the Official Betting Partner of Sunderland AFC. The Black Cats Championship Playoff Final win at Wembley ensured a dramatic return to the Premier League for the 2025/26 season.
Philadelphia 76ers
Betway has been a proud partner of the Philadelphia 76ers since 2021. The Philadelphia 76ers are one of the most storied franchises in the NBA, having won three World Championships in its history.
Toronto Raptors
In 1995, the NBA reintroduced professional basketball to the city where the first-ever NBA game was played. As the sole franchise outside the US, in 2019, they secured their first NBA Championship.
