Our Strategy
Our strategy is focused on delivering high-growth throughout our sports betting and iGaming portfolio of brands across our optimized global footprint.
This is driven by our data-first approach and a passion for providing our customers with first-class entertainment.
Super Group’s strategy is built around three core pillars:
Diverse offering
Super Group is a NYSE listed holding company of the world’s most popular global Sports and iGaming brands. This includes Betway, the premier online sportsbook, and Jackpot City, which offers an impressive selection of over 500 high-quality casino games.
Global footprint
Our brands are licensed in over 20 jurisdictions throughout Europe, the Americas and Africa. Our market leading sponsorship portfolio has over 60 brand partnerships, including some of the most recognisable sports teams in the world. With such an expansive reach, our brands shared the thrill with over 4 million average monthly active customers in 2023.
Data is in our DNA
Our data-driven approach to optimize our products and marketing dives us to put the experience of our customer front and centre.
