Super Group is excited to announce a new major multi-year partnership with Formula 1 team Atlassian Williams Racing.
The deal will see Super Group’s Betway and Jackpot City brands appear on the team’s FW47 cars from the start of the 2025 Formula One season, which gets underway in Melbourne, Australia next month.
Betway has strategically positioned itself as a major player in the sports betting industry by forging high-profile partnerships with some of the most recognizable teams and leagues in the world. The brand is consistently visible alongside footballing giants like Manchester City, Arsenal, and Chelsea in the English Premier League. Beyond football, Betway extends its reach through deals in ice hockey, basketball, cricket and rugby union. Jackpot City, while holding various sports-related deals in Canada, is breaking new ground with this motor racing partnership. This marks the online casino brand’s first global foray into the world of motorsport.
Super Group, Chief Executive Officer, Neal Menashe commented: “We are delighted to join the thrilling world of Formula 1, by partnering with one of the most prestigious teams in motor racing. The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining Grand Prix calendar.”
James Bower, Commercial Director, Atlassian Williams Racing added: “We are pleased to welcome Super Group into Formula 1 as an Official Partner to Atlassian Williams Racing. Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet. We take great pride in our award-winning, innovative and fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond.”