Partnerships
We’re partnered with some of the biggest brands in the world. Why? Because winning together is what gives us that Superclass feeling. So, come and meet who we’re sponsoring.
Atlassian Williams Racing
Betway and Jackpot City brands partnered with Atlassian Williams Racing ahead of the 2025 season. For almost 50 years, Atlassian Williams Racing has been one of the most successful teams in the FIA Formula 1 World Championship.
Arsenal
Betway became Global Betting Partner of Arsenal at the start of the 2023/24 season. The Gunners play their home games at the iconic Emirates Stadium in North London and have a successful history, winning numerous titles and boasting a strong fanbase worldwide.
Manchester City
Betway became the Official Betting Partner of one of the most successful football clubs, Manchester City, in 2024. To launch the partnership Neal Menashe, Super Group CEO, and Ferran Soriano, City Football Group CEO, rang The Opening Bell at the NYSE.
Chelsea FC
In September 2024, Chelsea FC joins Betway’s enviable portfolio of top clubs across Europe’s biggest football leagues, furthering the brand’s English Premier League portfolio of clubs.
Brighton & Hove Albion
Since 2019, Betway has been the Official Global Betting Partner of Brighton & Hove Albion. The club has enjoyed recent success since returning to the top-flight of English Football and competed in the Europa League during the 2023/24 season.
AFC Bournemouth
Betway is the Official Betting Partner of Premier League club, AFC Bournemouth. Formed in 1889, the Cherries have experienced a rise through the divisions in recent years culminating with promotion to the Premier League for the first time in 2015.
Nottingham Forest
Betway became the Official Betting Partner of iconic Premier League club Nottingham Forest at the start of the 2023/24 season. The Reds returned to the top division of English football in 2022 after victory in the Play-Off Final.
Betway Premiership
Betway is the title sponsor of the Premier Soccer League in South Africa, now known as the Betway Premiership. The league includes some of the most iconic clubs in South Africa such as Mamelodi Sundowns, Kaizer Chiefs and Orlando Pirates.
Betway SA20
In January 2023, Betway became the proud Title sponsor of the inaugural SA20 cricket competition in South Africa. The tournament has grown to become one of biggest global T20 tournaments watched by millions around the world.
Betway Summer Cup
Betway have been the headline sponsor of the Betway Summer Cup since 2022. The Betway Summer Cup is the richest race in Africa and one of the province’s most prestigious annual sporting events, combining the finest in horse racing with a thrilling day out.
Springboks
Betway is the Official Betting Partner of the Springboks, the back-to-back rugby union world champions. Their world class players include Siya Kolisi, Faf de Klerk and Cheslin Kolbe.
Toronto Maple Leafs
For more than a century, the Toronto Maple Leafs have embodied ‘Honour, Pride, and Courage’ in hockey. With 13 Stanley Cups to their credit, the club marked its Centennial in 2017, ushering in the next chapter of their iconic history. Go Leafs!
