Partnerships
We’re partnered with some of the biggest brands in the world. Why? Because winning together is what gives us that Superclass feeling. So, come and meet who we’re sponsoring.
Atlassian Williams Racing
Betway and Jackpot City brands partnered with Atlassian Williams Racing ahead of the 2025 season. For almost 50 years, Atlassian Williams Racing has been one of the most successful teams in the FIA Formula 1 World Championship.
Arsenal
Betway became Global Betting Partner of Arsenal at the start of the 2023/24 season. The Gunners play their home games at the iconic Emirates Stadium in North London and have a successful history, winning numerous titles and boasting a strong fanbase worldwide.
Manchester City
Betway became the Official Betting Partner of one of the most successful football clubs, Manchester City, in 2024. To launch the partnership Neal Menashe, Super Group CEO, and Ferran Soriano, City Football Group CEO, rang The Opening Bell at the NYSE.
Chelsea FC
In September 2024, Chelsea FC joins Betway’s enviable portfolio of top clubs across Europe’s biggest football leagues, furthering the brand’s English Premier League portfolio of clubs.
Betway Premiership
Betway is the title sponsor of the Premier Soccer League in South Africa, now known as the Betway Premiership. The league includes some of the most iconic clubs in South Africa such as Mamelodi Sundowns, Kaizer Chiefs and Orlando Pirates.
Simba Sports Club
Betway is the Official Principal Partner of Simba Sports Club. Founded in 1936, Simba are the most successful and biggest football club in Tanzania with 22 Tanzania Premier League titles, five Tanzania FA Cup titles and two times finalists of CAF Confederation Cup.
Springboks
Betway is the Official Betting Partner of the Springboks, the back-to-back rugby union world champions. Their world class players include Siya Kolisi, Faf de Klerk and Cheslin Kolbe.
Betway SA20
In January 2023, Betway became the proud Title sponsor of the inaugural SA20 cricket competition in South Africa. The tournament has grown to become one of biggest global T20 tournaments watched by millions around the world.
Betway Summer Cup
Betway have been the headline sponsor of the Betway Summer Cup since 2022. The Betway Summer Cup is the richest race in Africa and one of the province’s most prestigious annual sporting events, combining the finest in horse racing with a thrilling day out.
Thierry Henry
Football legend, Thierry Henry, joined Betway's team of global ambassadors. With a stellar career, including winning the World Cup, European Championship, Champions League and multiple league titles, Henry brings unparalleled success and expertise.
Fabrizio Romano
Renowned football journalist, Fabrizio joins Betway Scores as the app’s first global ambassador. Famous for his unmatched transfer news and signature phrase “Here We Go”, Romano brings exclusive football updates to over 100 million fans.
Graeme Smith
The most successful captain in the history of Test cricket joined Betway as our Global Cricket Ambassador in October 2023. The founder and commissioner of the Betway SA20 offers his opinions and insights on Betway's cricket blogs.
