Partnerships
We’re partnered with some of the biggest brands in the world. Why? Because winning together is what gives us that Superclass feeling. So, come and meet who we’re sponsoring.
Atlassian Williams Racing
Betway and Jackpot City brands partnered with Atlassian Williams Racing in 2025. For almost 50 years, Atlassian Williams Racing has been one of the most successful teams in the FIA Formula 1 World Championship.
Arsenal
Betway became Global Betting Partner of Arsenal in 2023. The Gunners play home games at the Emirates Stadium and have a successful history, winning numerous titles and boasting a strong fanbase worldwide.
Manchester City
Betway became the Official Betting Partner of one of the most successful football clubs, Manchester City in 2024. To launch the partnership, Super Group and City Football Group rang the NYSE Opening Bell.
Chelsea FC
In September 2024, Chelsea FC joins Betway’s enviable portfolio of top clubs across Europe’s biggest football leagues, furthering the brand’s English Premier League portfolio of clubs.
Betway Premiership
Betway is the title sponsor of the Premier Soccer League in South Africa, known as the Betway Premiership. The league includes iconic clubs in South Africa such as Mamelodi Sundowns, Kaizer Chiefs and Orlando Pirates.
Simba Sports Club
Betway is the Official Principal Partner of Simba Sports Club. They are the most successful and biggest football club in Tanzania with 22 league titles, five FA Cups and two times finalists of Confederation Cup.
Springboks
Betway is the Official Betting Partner of the Springboks, the back-to-back rugby union world champions. Their world class players include Siya Kolisi, Faf de Klerk and Cheslin Kolbe.
Betway SA20
In 2023, Betway became the Title sponsor of the inaugural SA20 cricket competition in South Africa. The tournament has grown to become one of biggest global T20 tournaments watched by millions around the world.
Betway Summer Cup
Betway have been the headline sponsor of the Betway Summer Cup since 2022. It is the richest race in Africa and one of the province’s most prestigious sporting events, featuring the finest in horse racing.
Thierry Henry
Football legend, Thierry Henry, joined Betway's team of global ambassadors in 2025. His stellar career includes winning the World Cup, European Championship, Champions League and multiple league titles.
Fabrizio Romano
Renowned football journalist, Fabrizio joins Betway Scores as the app’s first global ambassador in 2025. Famous for his signature phrase “Here We Go”, Romano brings exclusive football updates to over 100 million fans.
Graeme Smith
The most successful captain in the history of Test cricket joined Betway as a Global Cricket Ambassador in 2023. The founder and commissioner of the Betway SA20 offers his insights on Betway's cricket blogs.
