New York, NY – February 17, 2025 – Super Group (SGHC) Limited (NYSE: SGHC) (“SGHC” or “Super Group”), the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, today announced a new major multi-year partnership with Formula 1 team Atlassian Williams Racing.
The deal will see Super Group’s Betway and Jackpot City brands appear on the team’s FW47 cars from the start of the 2025 Formula One season, which gets underway in Melbourne, Australia next month.
Betway has strategically positioned itself as a major player in the sports betting industry by forging high-profile partnerships with some of the most recognizable teams and leagues in the world. Their branding is consistently visible alongside footballing giants like Manchester City, Arsenal, and Chelsea in the English Premier League. Beyond football, Betway extends its reach through deals in ice hockey, basketball, cricket and rugby union. Jackpot City, while holding various sports-related deals in Canada, is breaking new ground with this motor racing partnership. This marks the online casino brand’s first global foray into the world of motorsport.
Super Group, Chief Executive Officer, Neal Menashe commented: “We are delighted to join the thrilling world of Formula 1, by partnering with one of the most prestigious teams in motor racing. The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining Grand Prix calendar.”
James Bower, Commercial Director, Atlassian Williams Racing added: “We are pleased to welcome Super Group into Formula 1 as an Official Partner to Atlassian Williams Racing. Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet. We take great pride in our award-winning, innovative and fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond.”
About Super Group (SGHC) Limited
Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in multiple jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s sports betting and online gaming offerings are underpinned by its leading technology and proprietary marketing and data analytics engine which empowers it to responsibly provide a unique and personalized customer experience. Super Group has been ranked number 6 in the EGR Power 50 for the last three years. For more information, visit www.supergroup.com.
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About Williams Racing
For almost 50 years, Williams Racing has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name. Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.
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