Leading global online sports betting and gaming brand Betway has signed a
long-term agreement to become the ‘Official Betting Partner’ of Premier League
club Nottingham Forest F.C.
The deal sees the brand add Forest to its impressive roster of football
partnerships, which already includes several Premier League clubs and teams
further afield in Europe’s top divisions.
Betway, owned by global digital gaming company Super Group, will see their
logo feature on the LED advertising boards around the pitch at the City Ground
during all Premier League, FA Cup, and Carabao Cup matches. In addition to
branding rights, the deal provides a range of exclusive benefits to engage new
and existing customers; including tickets, merchandise and ‘play on the pitch’
opportunities.
Super Group CEO, Neal Menashe, commented:
“We’re thrilled to embark on this partnership with Nottingham Forest, a club
with a rich history and a passionate fanbase. Betway’s customers love
football, especially the Premier League, and we leverage partnerships like
this to reward them with exclusive opportunities and content.”
Paul Bell, Chief Operating Officer at Nottingham Forest F.C.,
added:
“We are delighted to welcome Betway as our ‘Official Betting Partner’. Their
reputation for excellence and commitment to enhancing the fan experience makes
them a perfect partner for Nottingham Forest. This partnership will bring new
opportunities for our supporters, from matchday experiences to unique fan
engagement initiatives. We look forward to working closely with Betway over
the coming seasons.”
Betway will also work closely with the club to deliver best-in-class training
and initiatives as part of a joint, and ongoing, commitment to safer gambling.
Beyond football, Betway has established a prestigious portfolio of
sponsorships in various sports, including tennis, cricket, basketball and ice
hockey.
About Super Group (SGHC) Limited
Super Group (SGHC) Limited is the holding company for leading global online
sports betting and gaming businesses: Betway, a premier online sports betting
brand, and Spin, a multi-brand online casino offering. The group is licensed
in multiple jurisdictions, with leading positions in key markets throughout
Europe, the Americas and Africa. The group’s sports betting and online gaming
offerings are underpinned by its scale and leading technology, enabling fast
and effective entry into new markets. Its proprietary marketing and data
analytics engine empowers it to responsibly provide a unique and personalized
customer experience. Super Group has been ranked no.6 in the EGR Power 50 for
the last two years. For more information, visit www.sghc.com.
About Betway
Betway is part of Super Group: the global digital company which provides first
class entertainment to the worldwide betting and gaming community.
Super Group (SGHC) Limited is the holding company for leading global online
sports betting and gaming businesses: Betway, a premier online sports betting
brand, and Spin, a multi-brand online casino offering. Listed on the New York
Stock Exchange (NYSE ticker: SGHC), the group is licensed in over 20
jurisdictions, with leading positions in key markets throughout Europe, the
Americas and Africa. The group’s successful sports betting and online gaming
offerings are underpinned by its scale and leading technology, enabling fast
and effective entry into new markets. Its proprietary marketing and data
analytics engine empowers it to responsibly provide a unique and personalized
customer experience. For more information, visit www.sghc.com
Betway Group is a leading provider of innovative and exciting entertainment
across sports betting, casino and esports betting. Launched in 2006, the
company operates across a number of regulated online markets. Betway prides
itself on providing its customers with a bespoke, fun and informed betting
experience, supported by a safe, secure, fair and responsible environment.
Betway is a member of several prominent industry-related bodies, including
International Betting Integrity Association (IBIA), iGaming European Network
(iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering
Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council
(BGC), and is ISO 27001 certified through the trusted international testing
agency eCOGRA.