The ground-breaking Betway 12th Man Initiative was introduced in 2019 and continues to offer former professional sportsmen and women a way to transition to a role in the world of sport or business.
This four-month long journey, crafted by the Betway Cares Foundation, exposes these former stars to experts in the fields of digital marketing, hospitality, sponsorships, culture creation, finance, project management and strategy.
Learn more about the Betway Cares Foundation and other initiatives.